How do you become “famous”?
One look at TMZ, and there’s really no clear answer.
Are the most famous actors also the most talented?
Are the highest paid models also the prettiest?
What about musicians — are the best singers also the chart-toppers?
One look at any at any of these categories and the answer is a resounding “NO.”
Talent or skill is not the best indicator of success in any industry.
I rest my case…
So if it’s not raw talent, what’s the underlying cause of massive success?
How does someone climb to the top of the social ladder and break into the best networks? The networks that afford them power, influence, and if they choose — even fame?
I’m going to reveal the secret, but first, take a second to watch a clip from one of our generation’s favorite movies, “Never Been Kissed”:
What’s going on here?
Josie (Drew Barrymore) is talking to her brother (played by David Arquette) and she says something that I think resonates with almost all of us:
“Do you know how much I wanted, just for one day…to know what it was like to be popular [in high school]?”
And her brother Rob, always the popular one, shrugs it off:
“All you need is the right person…one person…to think you’re cool, and you’re in. Everyone else will be too scared to question.”
Let’s unpack the psychology in that last line — it’s counterintuitively complex:
“All you need is the right person”
Translation: Get someone who already has social credibility to vouch for you — then leverage their social credibility into your own. Nobody will even question you.
I call this the “Never Been Kissed Technique” and I’ve used it to achieve massive success — and even become a “famous” DJ — when simply gaining more skill wouldn’t have sufficed.
Over the last several years, I’ve worked very hard to grow the community at Hack The System to almost 30,000 readers. But it wasn’t without the help of powerful people vouching for me.
Apparently, these were the “right people” (according to Rob in “Never Been Kissed”) because when you saw that they trusted me enough to post my content, you instantly trusted me as well.
You didn’t even question it, did you?
They were cool. And now I’m cool. And nobody should dare question this.
Once you have the ear, and support, of these powerful people, you can move an entire community.
And just like negative information can spread very quickly from friend-to-friend, so can positive information when passed from a socially credible, trusted source.
When when that happens, new networks open up for you. Turning back to our favorite movie:
Look what happens with a few kind words from an influential friend.
It’s easier to break into new networks than you think. But are you approaching the right people? First, you need to know how to meet and connect with your heroes.
What new social networks are you trying to break into?
Let me know in the comments.