Fifteen years ago, Apple Computers seemed ready to implode. They had no strong leadership, no great products, and were quickly losing the already-small hold they had on the PC marketplace.
No one would have predicted that Apple would become the behemoth that it is today. Most commentators and critics expected that the company would go bankrupt.
What made Apple so successful over the last decade and other companies, such as Dell or Microsoft, so unsuccessful in comparison? Apple succeeded because of their success in pivoting—in trying new products (iPod) and testing the market, until something succeeded.
With any business, it’s important to realize: there are no secrets. No business becomes successful overnight. If you’re starting a business, you have to take the long view: you’re in it for the long haul. Your business will only become successful if you are willing to put in the effort and time. Other marketers who talk about ‘making money overnight!’ are scammers: every business takes time.
I hear what you are saying: ‘But, I don’t want to do SEO/ad buying/XYZ every day for the rest of my life!’ Don’t worry. To succeed, you need to learn to pivot; that is, to recognize what’s working, and move your business around your successes.
Fortunately, thanks to online advertising, it has become MUCH easier in the past few years to test out business models and markets. With Facebook Ads, for example, you can instantly broadcast to millions of people an ad for any potential idea. Within a day, you’ll have enough data to know if the implementation of such a product is possible.
So, ask yourself: are you sure that you’re in it for the long run? Are you willing to nurse your business through it’s beginning stages, pay attention to your successes and failures, and pivot around the market until you succeed?