Welcome to the latest episode of the Hack The System show!
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In case you haven’t heard, the Hack The System Podcast is your access to interviews with the world’s foremost experts on blogging, lifestyle design, traveling, and life/system hacking. In short–you’re going to learn how to kick ass.
In this episode, I feature Ryan Holiday, author of the bestselling book, Trust Me, I’m Lying, a book about how to exploit the media, and hack marketing and media. He’s currently the Director of Marketing for American Apparel, a media strategist for clients like Tucker Max and Dov Charney,
Ryan and I have a funny past: we went to middle school together in California. For some reason, I remember us as not-friends–enemies almost.
I reconnected with Ryan after college, and found both of us followed similar paths: we both left college without completing it, and then ended up doing work in similar industries. Ryan worked for incredible authors like Robert Greene, who wrote The 48 Laws of Power and The Art of Seduction (both which had a significant impact on my life).
When I began working with Tim Ferriss on The 4-Hour Chef, I found out that Tim had also hired Ryan to help on the book as well. We worked together on the project.
Check out the interview: learn how to manipulate the media, and engineer ways to get your video to become viral.
Watch it here:
Transcript of the Podcast Episode
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